「企業教練」在台灣市場的供給與需求都日漸增長，但網路上的關於企業教練的相關資訊卻參差不齊，因此今天想分享中小企業主為什麼該聘用企業教練，以及聘用後對於經營者和企業本身的幫助又會是什麼呢？ 作為中小企業家的你在創立之初，May be an expert in the industry or a master-level person，You are familiar with the professional and eyebrow angle in the field，So at the right time、Set up your own company with sufficient resources，But as the company continues to expand but you find many new problems and challenges continue to emerge，Even more aware of corporate management tends to complex and confusing，這時你不妨考慮聘請專業的企業教練來釐清現況吧！你可能提出質疑認為企業教練並不會比你更清楚該領域的專業和經營，那是因為聘請好的企業教練應該是要幫助經營者改善以下五點： One、Break the thinking of the authorities，Put forward different views： Many small and medium-sized business owners in the past or now may encounter many new challenges due to expansion of operations，In addition to professional advice，Sometimes it is more necessary for a bystander to help the operator to clarify the current situation，而一個善於經營層面的企業教練就能在此時提點經營者公司經營最初的願景與目的，Analyze whether the direction and way of the company's progress are appropriate with the operator，This may seem like a simple thing，But how can you find out the order in junior high school in the chaos，In fact, it is often the ability of many elites to lose more easily at the peak.，So world-class elites in many fields，To have a coach or mentor who can help him become better。 two、Strengthen self-confidence，And adjust your mindset： When faced with the challenges and extended problems of business management，The mentality of the operator often affects the key to the success of the business，Regardless of whether you were originally able to maintain a confident operator，When you encounter the professional field that you are good at but do not reach the level，May lose confidence，因此聘請擅長心靈成長的企業教練不僅能幫助經營者在遭遇經營低潮時，Do n’t fall into it and quickly regain confidence，Can help the operator to find out the mental defects that are causing you to stand still，Allow operators to adjust their mentality and return to the mall in the shortest time。 三、Good speaking skills，Can help sales： This item is particularly important for small and medium business owners who are currently in the early stages，Because at this stage, most of the company's overall sales strategy is built on the operators，此時若有擅長銷售技巧的企業教練能協助經營者，Can help the operator to plan how to package their own products or services without taking too much wrong way，So that the operator who is at a loss can quickly find a sales model suitable for his own company。 four、Formulate management foundation，In order to expand steadily： As the company gradually expands，Operators will need increasingly powerful management capabilities，因此你需要善於團隊管理的企業教練，Help operators of high staff mobility team to solve difficult，And to help guide the operator through the early development of a professional management company's foundation，In response to that might occur in the future management of storm。 Fives、The company has become a major source of influence： "Able to grasp the essence of leadership or influence people must be the company's operators." This is a very common misconception，Because people do very susceptible to influence others，Regardless affect him in any capacity。Establish a positive atmosphere within the company and culture is one of many operators of vision，So who are the source of major impact to the company's position has become particularly important，Whether you've ever had influence in the company and lost it，And or if you have never owned operators，你都需要一個善於觀察與剖析人性的企業教練，He can help managers rebuild their image and become a source of company influence，Allow corporate culture to be formulated in accordance with the manager ’s philosophy。 The sum of the above five points can be seen for the enterprise operator，聘請合適的企業教練既能幫助公司營運，Can also help my own growth，但要找到各方面皆專業的企業教練不太容易，And hire cost is not low，So for small business owners would be more in terms of recommendations can be integrated enterprise learning courses，例如苓業的《打造頂尖冠軍團隊》課程，由各項專業的實戰型企業教練 黃鵬峻幫助經營者打造屬於自家企業的冠軍團隊模組，Both to allow the operator to find the problems at the core，But also allows the team together to participate in change，是實踐企業教練價值的高CP值作法喔！ 延伸閱讀： 員工表現差強人意？企業教練幫你拴緊企業中的小螺絲渴望擁有「領導特質」嗎？成為經理人必備的2大心法！增加團隊合作精神的11種策略，Let the performance of the company to rise significantly

台灣的餐飲業十分發達，走在大街小巷，都可以看到各種餐廳和小販，許多人也將「開一家自己的餐廳」做為人生志願。but，空有理想卻沒有計劃，就算真的開了一家餐廳，最後也可能以失敗收尾。 想開一家餐廳，你需要先思考這5大問題，釐清自己的理想是否符合現實情況，以降低失敗的風險。 開餐廳前思考問題一：地點要選哪裡？ 經營餐廳最重要的第一步，就是決定餐廳地點。因為預算有限，我們要以多方面的角度，衡量地點能帶給餐廳的優勢及限制。 選擇地點時，除了要考慮法律層面的衛生、消防等相關條例、還要善於「觀察」，看看附近有沒有其他的餐飲業者，他們店面和你的店同質性高不高？營運狀況如何？去消費的客群都以哪些年齡層或職業者為主？ 除此之外，店面附近的區域也是觀察重點：店面是靠近住宅區、工業區還是辦公大樓？最多人會出來用餐的人潮高峰大概是幾點？平均消費金額是多少？仔細觀察，就會發現許多有價值的資訊。 開餐廳前思考問題二：需要付出哪些成本？ 有些人開餐廳，純粹是想滿足「我有一家餐廳」的成就感。但經營餐廳並不是在扮家家酒，從店面、人事到營運，每個環節都要付出大量的時間和經營成本。謹慎思考，才能做好心理和財務上的準備，不被龐大的壓力擊垮。 經營餐廳需要付出的成本很多，但大致可分為「食材」、「人事」、「店租+裝潢」、「行銷」及「雜支」共5大類。among them，雜支包括水電燃料費、稅金、利息及設備維修費等雜項的支出。 在腦中譜出理想的餐廳畫面後，就可以依以上5大項目思考，在評估餐廳規模及地點後，開始估算每個月需要的營運費用。如果營運成本大幅超過自己可負擔的程度，可能要修改營運企劃來降低成本。 開餐廳前思考問題三：經營餐廳──我想賣什麼產品？這有市場嗎？ 在腦中勾勒好餐廳的藍圖，就要開始思考販售的產品。決定產品時，除了食物是否美味、價格該怎麼訂，也要考慮食材購買、取得和烹調的成本。In addition，也要透過市調讓數據說話，了解產品是否能滿足多數人的口味、大眾又願意為產品付多少錢，確保產品推出後能占有一定的市場。 記得，決定餐點前一定要做好研究，不要隨意跟風，聽說什麼很熱門就賣什麼，以免餐點的銷售情況不如預期，浪費了許多時間和成本。 開餐廳前思考問題四：我的目標TA是誰？ 台灣有2300萬人口，每個人都有不同的口味和喜好，想全部都滿足，只會「樣樣通，樣樣鬆」，絕對沒有一家餐廳能滿足所有人。 therefore，開餐廳前，我們要透過市場區隔，依年齡、職業、喜好等將大眾分為不同的族群，以進一步找到適合餐廳的TA（Target Audience，目標族群）。設定好目標TA後，我們可以進一步依TA的需求，設計出適合他們的宣傳和經營策略，並優化餐點和服務，更迎合他們的喜好。 開餐廳前思考問題五：有哪些行銷方案？ 想讓餐廳長期經營，除了好的產品，也需要長期的行銷方案，替餐廳創造曝光與知名度。而行銷方案除了產品折扣和優惠，也別忘了網路行銷的高影響力。 以下將常見的網路行銷方案分類，大家可依各自的的行銷預算、經營狀況和人力，選擇最適合自己的方案。只要長期穩定的經營，相信能為餐廳帶來一定的收益： 1、餐廳資訊登記：Google Map餐廳地址登記2、 數位廣告：FB、LINE、Google聯播網、關鍵字廣告等 3、 社群經營：FB粉專、LINE社群、IG經營、部落格等

Social，Many people's Achilles Heel。Are you a stage，Nervous to speak? More than one person can not be free? Not take the initiative to make friends? The party occasions，Fear of becoming the focus of the crowd? In fact, this kind of "social phobia."，In many cases relationships with "attitude" about，Over time it becomes restrictive beliefs，Has a significant impact on interpersonal relationships。 Many people think they are born with "social phobia."，But in fact just the use of faith to think about the people I relations，The two most common heart restrictive beliefs are： Belief in a restrictive relationship problems：Everybody pay attention to me in relationships，The face of social or public，Will feel intense fear or anxiety of people，Many everyone is limited by the inherent belief，So that excessive anxiety in social situations，Express themselves unable to relax，From time to time afraid of embarrassing behavior will embarrass or，And believe that others often pay attention to his performance。Especially when he senses the performance is not as expected，Everyone will speculate certainly aware of their shortcomings。 Restrictive faith relationship problems two：This time I'll make a fool，They'll think I'm useless、Incompetent people for their performance often unjustified negative thoughts，Often think that they can know the future，Expect the worst will happen，Or think they know what others are thinking，Then my heart that others will surely make a negative evaluation of their own。Once the negative expectations come true，They make themselves more back in social situations、fear，So that the self-confidence of bankruptcy。 How to break through limiting beliefs? In interpersonal problems，Limiting belief is a terrible obstacle，Not be able to build relationships with people。Ling Industry Institute of International Education founder Huang Pengjun representation，"A lot of people want to be successful，Willpower alone，It will be very hard，You must have environmental，Encourage each other，Because the environment is always greater than the individual will。"Interpersonal touched by faith，Like an iceberg，Only through self-exploration，According chance to see the underlying psychological subtle，Well-known writer Byron. Kai Didi (Byron Katie) was the author "an idea of ​​the revolution" (Loving What Is: Four Questions That Can Change Your Life) to help the reader switched，Eliminate the negative state of mind。 Ask yourself these four sentences，Let the mind automatically answered only four questioning，Byron. Katie teaches us a whole new look at all vexed question： first question：is this real? second question：I really know this is true?