Business must know the 3 big success sales techniques to identify your value proposition

Business must know the 3 big success sales techniques to identify your value proposition

Three successful sales skills to help businesses enhance self-worth / Chart:pexels
三大成功銷售技巧幫助業務提升自我價值 / Map:pexels

When selling goods salesman,May encounter a problem:Whether you are using price competition to impress customers? Or use the value of their product or business to talk about trading it? This article first take you through three levels of service,And focus on finishing the three major value-addedSuccessful sales techniques,help youEnhance self-worth in the sales processAnd closer to the hearts of customers! These three are the big success of sales techniques salesman small details will encounter,Remember to always remind myself Oh!

You are a provider of value-added services or those services?

"Ted and Gary are the company's business over the same period,But Ted still do not understand,The same product,The same service process,Why Gary negotiated business have a high price tag,Still loved by customers and affirmation,Often accused of name to continue cooperation。And Ted obviously provides customers more benefits,But customers seem to never meet ... "

Such stories you will often hear,In fact, Ted and Gary are two very different clerk。We first clarify the type of salesman,Roughly divided into the following three:

1、Service provider type:

General business type,Keep a safe distance with the customer,Like all civil servants in Table drills,Some people will hold a multi-less attitude of mind。

2、Value added by business type:

Usually the company's top salesman,Providing customers with more additional services,Usually the preferred choice of customers,Easily substituted。

3、Business-type business partner:

Customers and mutual trust,Grow together,Is mutually profitable value-added win-win partnership。

Ted is the standard type of provider service,In addition to business-like,Also made a common mistake:Thought of "price competition" will be able to win the hearts of customers。And Gary is the type of value-added business person,He always step back to help customers want good questions and solutions,Allow customers to trust his professional,Also believes that prices in line with the value of。First clarify what type of business you are,And then to make up for their deficiencies through three successful sales techniques。

Who provide value-added business customers more value-added
Who provide value-added business customers more value-added / Map:pexels

Increase the value of three successful sales techniques

Knowing what kind of finish you currently salesman,What success can make you more sales skills to enhance self-worth it? The following three methods available to you:

A value-added sales skills:Understand and select high-value target customers

As soon as possible to find out the needs of customers and information,And always ask yourself:This is my choice of the high-value target customers do? Business and customer relationships are relatively etc.,Customers can not only choose your way,Clerk know "what not to do" more important。Other,Are you able to customers as a starting point to think about,And understand his needs and worry about it? In the sales process,The use of "customized" for customers to feel your intimate,And better able to hit the customer's pain points。

VARs Skills II:Clarify the positioning,You can easily be replaced by others?

Understand customers have come back to reflect on their own,Prior to persuade others,Is your brand image and value have reached the other side look forward to? Do you know the difference between you and your competitors where,Can not provide value to others? If you are a good substitute competitors,It is much more than trying to enhance their own value to identify advantages,Not only to protect their own business,But also to non-customers why you can not choose the。

VARs Skills III:The use of professional services and to build relationships

You should have experience as salesman service and good attitude and give a tip or item of consumer goods increased,Many reasons influence consumer buying is actually a "person" much more than brand。As a business,The key is the value of your services to win customer trust。While the front to the customer and building strong relationships to clarify,Are your relationships are established in the professional? Whether the customer has a problem immediately think of you and are willing to seek you out to solve? Sales still build on your expertise and services,And not rely on human。

to sum up

And more market-driven prices,The value is defined by the consumer,Can maximize the value of doing business is long-term operation of the Road。Identify the right customers through these three successful sales skills and enhance their value,And then to high-quality and professional service,Together towards a win-win situation with customers Road。

Further reading:

Why 90% of sales skills can not learn? Look at ourselves with six issues!