Many people work，Need to work with people，Even need to operate contacts，Where effective communication skills and sales skills，Many people want the ability to be trained。but，To operate successfully for some contacts，Communication skills and sales techniques only a small part，Business contacts can not ignore the other three cognitive psychology，In the workplace can always work!
Before turning to cognitive psychology，Communication skills, there are two myths have to clarify：
Communication skills a Myth：Consensus from persuading
please remember! No one likes to be persuaded。
Many people agree with each other in order to win，Continue to throw their ideas，And others refute arguments made，This will give people an aggressive attitude，This way of communication not looking for consensus，But like forcing others to accept your views。
and so，EffectiveCommunication skills is not to convince，But to make them think "you and him / her on the same side."，Nature guide each other to accept and understand your views，Even if differences of opinion vary，Find each intersection point in the process，This is the essence of effective communication skills with。
Myth two communication skills：Cooperation from inducements
Inducements，correct! after all，If there is no benefit to others，Why do you keep up with the other cooperation?
But in the course of business contacts in，Those who talk about benefits with benefits，The other only because "the greater good" and leave you，Guests come for cheap with discount，Even if there are opportunities for cooperation is short。therefore，In addition to stand on each other's position，On the other inducements to give substance outside，Is there a way to lure him spiritually。for example，Emphasize their credit、Service with enthusiasm；Will worry about each other's needs、Opinions and feelings, etc.。
In the course of business contacts in，We often live in their own state that，In fact, did not really interact with people in front of。A good communication skills，The other is to guide cooperation，Then each DEQILI，Is the real purpose of business contacts in! To win cooperation，Not only inducement，Need to think about where to give each other's value?
The following will talk about sales techniques in，Must know three cognitive psychology
The first is a sales technique "the other side to have."
Normal，People will not own anything，In the subjective experience will find it more valuable，Called "Endowment effect」，This is a practical application，Such as free trials or satisfaction guarantee, etc.，Make it easier for customers to take home the goods，So you want to fight each other in the process of consensus among，Lower the threshold to each other to try，Will be more influential than the direct convince it!
The second is a sales technique "to put the other side."
People have a very special psychological，Once the first put，This time it is more reluctant to receive hands，Common on investment，Because the psychological benefit is less than the expected total first look，Ignore the moment there will be a loss of，This is a practical application of the，Let the other party first put the key，Is to give each other a long-term commitment incentive! For example, in inside sales，Once a year will buy cheaper，Once buy some weight，Compare offers and more。
The third sales skills is "Let the other party to decide."
Sometimes we often have a wrong idea，I think as long as the other party would give more information，The more options the better。but，actually not。Inner workings of people is very special，No one wants to be stupid。So the choice on，A phenomenon common people，For something that is their choice，There are subjective preferences，It's easy to overlook other possible options。So this time，Give each other a simple option，Easier access to each other's cooperation。
Have not found，All three are cognitive psychology with "the other side" to start，In the course of business contacts in，As long as knowledge to care about each other，Put down "the consensus is to convince" and "cooperation is to inducements" and other myths，To win orders from the days not far away。